Idea Lab's Swap.com

The Idea Lab in Pasadena called on us to make a commercial for a start-up they were incubating.  We went from 10 concepts to finishing and delivering a :30 spot in four weeks' time.  David Hwang directed and v12 finished.  When we made this spot 9 years ago, Apple had not yet made the boom box obsolete.  Please note, however, that cows are never out of date. :-)