Oprah's Make The Connection
We can do that voodoo that rich media does so well. Here's a sample of the sales presentation Buena Vista Home Video (a Walt Disney Company) asked us to produce, showcasing Oprah's Make The Connection weight loss video. Seems like a piece of cake -- until you consider our target audience: 50+ urban salesmen. The goal was to get every major video distributor to stock their shelves with lots and lots of copies. Ahhh, selling video titles to brick and mortar guys, pre-Hulu. Seems like only yesterday. Oh -- it was.