The Observatory

Andrea Jacobson

A year after Andrea Jacobson bought Jana Curcio Photography, she asked us to generate a new name and a repositioning strategy for this successful documentary photography company serving the Washington DC area. 

We delivered:

  • a character brief
  • a new company name, a new blog name
  • a market positioning and tag line
  • launch copy
  • ad copy
  • website copy
  • co-creative direction