The Hettema Group

When Phil Hettema came to us, his two-year-old experiential design firm was moving into the fast lane, rapidly growing in people and revenue.  He asked us to evolve their story and their identity to reflect their approach and their growing footprint all over the world.

We delivered:

  • a character brief
  • a new name
  • a market positioning
  • a press speech
  • a tease brochure

In addition to developing their own brand, The Hettema Group asked us to help them with some of their client projects.  This involved participating in their some of their design charrettes, writing experiential narratives and a character brief.  What an honor to work with such a talented group.

We created or helped brainstorm:

  • Character Brief -- Tree People
  • Immersive Experiential Narrative - Las Vegas Developer
  • Immersive Experiential Narrative - Developer Pitch to Nike
  • Coke Presence at the Beijing Olympics - Agency Pitch