Edmonds Renewal Center

The CFO of Edmonds Family Medicine Clinic in Washington had worked with us at her prior company, Odyssey Technologies.  When the Clinic decided to open up a high-end cosmetic boutique, she brought us in to develop a strategy that would position this new offer in their market.  After operating in the community as a down-to-earth family medical practice for 30 years, the challenge was positioning them as a believable purveyor of cosmetic services. 

We delivered:

• a character brief
• positioning
• look & feel direction
• supporting copy