Alan Steel

Alan Steel, CFO, Point.360

"These were the most effective dollars we spent in making the transition to our new business and market space."

The Story Studio made us focus on the essentials of getting our company out of the gate fast with our new offer. They got us thinking in a very deep way about how we needed to show up in the marketplace. I was impressed with how they were able to take disparate ideas from different executives, coordinate them and come up with a cohesive position and strategy statement. They then worked with our in-house people and our own p.r. and design vendors, as well as new creative people they introduced us to. We ended up with a very fresh, distinctive identity. It gives us all kinds of opportunities for showing up as the leaders we are committed to be, in the press, with partners, with our own employees.