Monkey Musings @The Story Studio

Never before in modern times has it been so easy to plant your flag on a small piece of marketing real estate. You didn’t have to go to a conference, or a cocktail party, or fly to a major city, or buy an expensive ad in a trade magazine for people to find you.

A potential customer types in some words in their search box and your business comes up on page one of Google. They click on your link and you convert them into a paying customer right off the home page.  Sounds easy, but the web is getting more and more competitive and web strategies are getting more complex.  Getting this outcome for your website is not as easy as it once was, but it is still a good reason to create one.

The headline reads “A Leap in Mapping Genetic Variants.”  

This news about the startling advances in understanding the human genome was not on the front page of the LA Times.  Yet it contains news that will change every aspect of our lives and what I am calling the I Revolution.  Here’s a little excerpt:

Every week this month I'm going to focus on websites.  Everyone in business wants a website.  And it seems the first thing they want to know is how much a website costs.

That’s when I immediately jump to the metaphor of architecture.  Because there is no “one experience” or “one cost” fits all.

The most expensive and complex websites are the Skyscrapers.  American Express comes to mind.  I can’t even imagine the database and security issues let alone numbers of users and content management.

This bear hunting video went through the viral roof.  5,714,819 views since it was posted August 25th.  The question is to shoot the bear or not shoot the bear.  Either answer takes you to the same place where you can have all kinds of interactive fun with the bear. I chose to kiss the bear and tickle the bear. 

And of course, this marketing monkey is musing about their target market?  I'll never use the Tipp-Ex product.  I hardly even print on paper anymore let alone use white out to correct my mistakes.   In fact, who is still using white out?  Help me venture a guess based on this campaign.
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